Sonia Rykiel H & M Launch To Rival Victoria’s Secret

Sonia Rykiel is one of the few original iconic female French fashion designers. The recent launch of the H & M has gathered praise from the likes of Jean Paul Gaultier to Emmanuelle Beart.

As a visual event, 2000 guests attended the multi-million dollar event held at The Grand Palais. Guests enjoyed the experience of walking through a forest, arrived at a recreation of St Germain to arrive at another recreation: The Eiffel Tower.

Visit the official website for this collection.


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