Lady Rouge

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The color red is associated with passion, lust, arousal, romance, happiness and general good fortune. It’s part of our daily lives, often featured in places like roadways. Red is an attention capturing color and, as a result, a favorite color for fashion houses.

French actress Marion Cotillard is the star of the current Dior Lady Rouge campaign and she does put the sexy in red.

Watch the making of the Lady Rouge campaign in New York, photographed by Annie Leibovitz.

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