Where fashion houses are concerned, Longchamp is quite young, being established in 1948 by Jean Cassegrain who sold leather covered pipes in his family's tobacco store. The horse logo was chosen later, as homage to the famed racetrack.
As a brand, Longchamp's popular is established. There isn't a day when I don't see a pliage bag in the street. Handy, stylish and colourful, these bags have become an affordable luxury for many women. I wouldn't describe Longchamp's style as conservative and relatively unchanging, a la Hermes birkin and Kelly bags. It's innovative and now, relatively open to bringing 'celebrity' designers on board.
Kate Moss is Longchamp's ambassador, apparently lending her designing skills or suggestions (?) to present an interesting array of bags.
As for my taste. I'm liking the colourful carryall in the bottom left image.
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